Bridge seasoned expertise with youthful vision—applying the proven OptimalWork framework to transform cities while preparing the next generation to serve with competence and generosity.
Founder
Ammar M. Plumber
- Chief Innovation Officer, City of Aledo, TX
- M.S. Behavioral & Decision Sciences, UPenn
- Municipal Finance Credential, UChicago
- OptimalWork Mentor
Where Patient Intelligence Builds Municipal Futures
The most powerful lever for transformation isn't upgrading systems or hiring younger staff—it's fostering a culture that embraces challenges. We pair seasoned leadership with technically-capable emerging professionals coached to work mindfully.
Built on the OptimalWork Framework
Research shows people are 5x more productive at their best—not from working more, but from bringing ideals to daily work.
Reframing
Master your attitude by discovering opportunity in every challenge
Mindfulness
Cultivate focused attention on what matters most
Challenge
Approach each action with deliberate purpose
Our Dual Approach
Strategic transformation through both organizational development and talent preparation
Transform Current Teams
Work with existing municipal staff to discover opportunities for both operational improvement and character development
Develop Rising Leaders
Prepare young professionals who understand that innovation serves people through comprehensive formation
OptimalWork combines theoretical depth about the good life with the right practical tools to pursue it.
Core Capabilities We Develop
Skills for both immediate impact and long-term municipal leadership
Process Intelligence
Map workflows and observe patterns—the foundation for strategic thinking
Creative Integration
Connect systems thoughtfully and discover unexpected possibilities
Strategic Evaluation
Assess technology and changes by understanding true costs and long-term impact
Relationship Building
Guide change with patience and build trust across boundaries
Purposeful Innovation
Identify opportunities where technology serves human flourishing
Formation Through Work
Discover how daily challenges develop virtue and meaning
Integrated Development Framework
Where seasoned wisdom guides fresh perspective
Get the Complete Playbook
25-page guide with templates, frameworks, and case studies for municipal transformation.
Work as Formation in Municipal Service
Citizens experience the quality of our inner life through every interaction. By developing both competence and the virtues needed for generous service, we create conditions where public work becomes a path to personal flourishing while serving the common good.
We strive to build organizations that appeal to young talent, while educating that talent to value the wisdom passed down to them.
Ready to Transform Municipal Service?
Whether you're a municipal leader seeking to develop your current team, or an emerging professional called to serve with both competence and character—let's discover how patient intelligence can build the future of local government.
✉️[email protected]